SAMSUNG ACADEMY
Turning product knowledge into a stronger B2B partner experience.
B2B Marketing · Event Strategy · Event Production · Partner Engagement
Samsung Academy was created as a training and engagement platform for Samsung's STEP partners, helping B2B partners better understand Samsung's products, technologies and solutions — and ultimately become more effective at selling and positioning them.
BUILDING SOMETHING THAT COULD SCALE
The launch was designed as more than a one-day event.
Following the launch, Samsung Academy developed into an ongoing training platform, including an online portal where partners could access training modules and deepen their knowledge of Samsung's products and solutions.
The Belgium launch was also recognized internally by Samsung's European headquarters as a best practice for other Samsung subsidiaries.
THE CHALLENGE
Samsung needed a more structured way to educate its B2B partners about its expanding portfolio and give them a deeper understanding of the products, technologies and opportunities available to them.
The challenge was to create an experience that went beyond a traditional product presentation — combining training, engagement and practical sales knowledge.
MY ROLE
As B2B Event Owner at Samsung Electronics, I led the launch of Samsung Academy in Belgium, working closely with the Training & Support team and Samsung's B2B and Corporate Marketing organization.
I managed the project from concept and planning through execution, bringing together the different teams needed to deliver the program.
My role included:
B2B marketing
Event strategy and management
Partner engagement
Training program development
Product positioning
Cross-functional team leadership
Event production
Stakeholder management it stand out
THE EXPERIENCE
The launch event brought together 120 Samsung STEP partners for an immersive introduction to Samsung's B2B solutions.
The program combined presentations, breakout sessions and product training, allowing partners to explore Samsung's portfolio and understand how the products could be applied to their businesses.
The training covered areas including Mobile, Display, Printing and B2B solutions, with product managers, specialists and marketing managers providing deeper insight into the technology and sales opportunities.
THE RESULT
The launch generated strong feedback from Samsung's STEP partners, with participants highlighting the clearer understanding they gained of Samsung's products, solutions and expectations as partners.
The project demonstrated how strategic B2B marketing, education and live experiences can work together to strengthen relationships between a technology brand and its partner ecosystem.
Samsung Electronics
Marketing Manager, B2B Event Owner
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